Apples and Oranges

"Comparing," by Here's Kate on Flickr

In my post on Monday, I wondered at this data point from Forrester’s Social Technographics research for Canada:

The study also found that 79% of Canadians take part in social media at least once a month, whether they’re checking Facebook, uploading a video to YouTube or posting ratings and comments on a blog.

My wondering:

Actually I’m not sure how meaningful it is to say that almost 80% “take part in social media,” since these days, anyone online is reading blog content — whether they realize it or not — and practically everyone online watches video from YouTube. But anyhow.

And cleaning up my email today, I was reminded of that recent Ipsos study which found that 82% of Canadians have Internet access at home. (I’d also forgotten that I had blogged about it here.)

Apples and oranges maybe, but I can’t help but be struck by the fact that 8 in 10 Canadians have some form of regular internet access and also participate in social media.

[Via http://spaghettitesting.ca]