What is your customers first impression saying about you?

“We make decisions based on the information that that is before us.” - Richard Elmes

In his best selling book, Blink: The power of thinking without thinking, Malcolm Gladwell wrote that people make judgements about things and people from the instant they saw them.

Sometimes they can’t articulate why, but they reported that something either feels right or not. And they base their decision on how to proceed in that situation based on that first impression.

Your prospects will do the same.

They will make instant judgements whether to enter your property, enter your store and continue with the sales process based on that first impression.

So what kind of impression are you leaving in your prospect’s mind?

Is it helping or hurting your chance of success?

How do you know?

In our next post we will explore answers to these questions