Rebranding Canada

I like HBC’s efforts here to recreate the myth of Canada, appealing to the rugged, frontier spirit that has shaped our identity as a country.  Perhaps one of the reasons we have lacked a national imagination is because we have forgotten these qualities that have shaped us.  Just a few generations ago, my ancestors were lobster fishers on the East Coast, and wheat farmers on the Prairies.

H/T to Stephen Taylor.